THE GRAY MAN was one of Netflix’s most-watched movies, with over 230 million views in the first 28 days it was on the streaming service. However, a sharp drop-off in views after the first few days has some wondering if Netflix’s business model is failing. 

The movie topped Netflix’s Top 10 chart for just eight days before dropping 60% of its viewers in the second week. By its third week, it sank to just No. 4 on the global Top 10 movies list.