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Milkshake machine salesman Ray Kroc (Michael Keaton) is a hustler.

Not in the criminal, con-man sense—though there is always a whiff of snake oil emanating from Keaton, whose arch-eyebrowed eyes dart hither and yon, looking for every angle. He's not a crook, exactly, but you get the feeling from his pitch for a multi-mixing milkshake machine that he knows he's selling useless junk to small businessmen who don't really need it. "Increase supply, demand will follow," Kroc says, first to himself and then to a litany of uninterested managers.

No, Kroc is a hustler in that he's always looking for the next big thing, the best and brightest but not necessarily easiest way to make his fortune. Multi-Mixers are a misfire, just as the Fold-a-Nooks ("Like a Murphy Bed, for your kitchen!") before...

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Feb 3rd 2017
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