Summer’s Big Winner at the Box Office: Economic Responsibility

Earlier this summer, an Oscar-nominated actress starred in a film about hunting ghosts. The film was highly-anticipated and earned slightly more than 100 million at the domestic box office. It was considered a huge success. Five weeks later, another highly-anticipated movie starring an Oscar-nominated actress and featuring a story about hunting ghosts opened and earned slightly over $100 million. It was considered a major failure.

The difference: economic responsibility.

The former film was The Conjuring 2, a sequel that starred Oscar nominee Vera Farmiga as a religious paranormal investigator who worked alongside her husband. The latter film was Ghostbusters, the 2016 female-led reboot that starred Oscar nominee Melissa McCarthy alongside Kristen Wiig, Kate McKinnon and Leslie Jones. Both...

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Nov 23rd 2021
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