Audiences Are Getting What They Wanted, Good and Hard

the audience gets what it asked for

Writing in Paste, Jacob Oller argues that the venture capital-style pursuit of billions has ruined movies, specifically in the way studios have tried to ruthlessly capitalize on intellectual property to generate mega franchises.

โ€œTidy, consistent, sustainable profitsโ€”the kind of thing generated by movie studios that once offered a diverse slate of reasonably budgeted adult dramas, teen-date rom-coms, family films, and fence-swinging art moviesโ€”are a thing of the past for those in charge of the industry,โ€ Oller writes. However, โ€œThere must be growth. There must be domination. There must be Shared Universes.โ€

Thus, the rise of IP-driven blockbusters. The Marvel Cinematic Universe is the most notable iteration of this; you also have...

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May 12th 2023
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