Why ‘Smile’ Made a Small Fortune from Horror Nation

Few films caught Hollywood by surprise this year quite like “Smile.”

Let’s review the reasons why:

No A-list stars No connection to existing IP or horror franchises No pre-release hype a la “Snakes on a Plane” or “Cocaine Bear” Yet “Smile” out hustled “Halloween Ends” at the box office by a country mile, wrapping its U.S. run with $105 million.

“Smile” will be available on 4K Ultra HD, Blu-ray and DVD this week, the perfect time to assess the film away from its sleeper success story.

Sosie Bacon stars as Dr. Rose Cotter, a physician who works with emotionally impaired patients. One in particular suffers from hallucinations so realistic she’s cowering against the office wall when Rose first meets her.

The appointment ends in tragic fashion. The poor...

Proper Review
Dec 13th 2022
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