Summer’s Numbers Don’t Lie: We’re Not Interested in Agendas

Welcome back, movie normalcy.

Sure, folks aren’t going back to the theaters in quite the numbers they were before the coronavirus pandemic hit. Indeed, cinemas are still hurting: A major theater chain says it may file for bankruptcy, and several other chains are trying to lure people back to the box office with a National Cinema Day—selling tickets for just $3.

But the summer of 2022 also saw the return of the blockbuster—and of the flop. And, as always, the numbers tell some interesting stories about what we want to see … and what we don’t.

First, let’s run down the summer’s biggest hits: Top Gun: Maverick remains both the season’s—and the year’s—biggest hit, having earned $691.2 million thus far in North America and a massive $1.4 billion worldwide. That...

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Aug 29th 2022
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